Health & Wellness
This category is booming and is poised to boom even more this year. With items ranging from anti-stress drinks and pills to organic skin care to natural products that contain the extract Seabuckthorn, wellness is at the top of most retailers lists for must-have products for their customers. I have been seeing fast growth with protein and muscle-building foods and ones that help with brain function. With the boomer population continuing to grow quickly, these are desirable products. Gluten and lactose free products continue to become more readily available and affordable.
I know…cars right? But it seems the auto industry has made a turn for the better, and we will see a lot more hybrid and electric vehicle dotting the landscape. With gas at over three dollars a gallon, these types of autos will continue to attract customers. With prices dropping, they will become more affordable to many, as well.
Robots are just plain cool, and it’s no surprise that this industry is targeting everyday Americans. With the Roomba robotic floor cleaner paving the way a few years ago, various companies are looking for ways to provide remedies for household chores and unique entertainment. Look for these “personal” robots to come on the scene this year – especially those that collaborate with your tablets and smartphones.
Baby Boomer Products
This is and will continue to be a fast growing category as the first wave of baby boomers that turn sixty will be in the tens of millions. This group continues to demand more relevant products that keep them looking and feeling young. From technology products such as gadgets, brain games, and fitness items, there are abundant opportunities for inventors to create products that will be needed for years to come. I have spoken with a few buyers that mentioned they are seeking magnification products, items that amplify sound, and technology items such as sleep assistive devices that help people to fall asleep easier.
Video Game Apps
Here is a category that just keeps getting bigger and better, and now it’s going more virtual than ever! Last year, Fox News predicted that this market may surpass the 20 billion dollar mark in 2012 for the consoles and software alone. While the numbers are not in yet, it appears we may have indeed eclipsed that mark. However, the video game business continues to shift toward app-based play as kids and adults alike simply download games right to their phones or computers and dont need an entire video game console that is not portable. There are millions of kids and adults who regularly play video games, and those companies that cater to the ever changing market will make the personal gaming experience more enjoyable and more affordable for all.
Solar started picking up steam in 2012 and will continue to in 2013. From solar watches to cell phone chargers, consumers should react favorably to these convenient and environmentally sensitive products.
Unchanged from 2012, this category will remain a leader for retail chains and online retailers. According to the Consumer Electronics Association, smart phones (web access), tablet PC’s, and flat screen TV’s will continue to be popular while decreasing in price. Creating accessories for these items such as protective covers and customized “skins” will continue to be in demand according to retail buyers.