Inbound Marketing it could be the best way to turn strangers into customers for your business.
Since few year ago Inbound Marketing has been the most effective marketing method for doing business online, instead old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. the magic key is to publish content with information that catch your customer’s interests, you naturally attract inbound traffic that you can then convert into a customers hopefully promoters and perhaps fans of your brand/product.
The natural step process would be (Attract, Convert, Close, Delight)
Along the top are the four marketing actions inbound marketers must take in order to obtain visitors, leads, and customers. Along the bottom are the tools marketers use to accomplish these actions.
So , What is Inbound Marketing?
Sharing is caring and Inbound Marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business and keeps them coming back for more.
- Content Creation – You create targeted content that answers your customers basic questions and needs.
- Lifecycle Marketing – You recognize that people go through stages as they interact with your company, and that each stage requires different marketing actions.
- Personalization – As you learn more about your leads over time, you can better personalize your messages to their specific needs.
- Multi-channel – Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.
- Integration – Your publishing and analytics tools all work together like a well-oiled machine, allowing you to focus on publishing the right content in the right place at the right time.
So is not just to be there on line) it is how you are in the social networking and how is your interaction , now its a dialog it is not just one way direction with the communication with your customers , so its a must to fulfill their needs and you will have more chances to have a life time customer.