what you should think about when preparing a identity manual



Focus on why it is important and what the company is trying to achieve, not just how to do it.

the brand will remain in time and have to tell us something about the company spirit.



Demonstrations are often more effective than lengthy text, its more catchy and easier to




Develop content that is engaging and avoid unnecessary. Be focus on the key matters



20 pages of useful information may be more effective than 50 pages.  

Use templates are more effective.



Understand who will be using the standards and don’t “insult “their intelligence, most of

 the users will be professionals use to work with manuals , be clear but remember

 to who are you preparing the tool for.



Identify the appropriate balance between structure and flexibility.

Too much flexibility results in complete chaos, too much structure results in lifeless




For interim standards, create pdf files that can viewed online, emailed or downloaded and

printed ,the standards can eventually be established as an online identity resource.



Digital files that can be expanded or revised help to establish that identity management isn’t

a static or one time event.



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