what you should think about when preparing a identity manual

 

strategic

Focus on why it is important and what the company is trying to achieve, not just how to do it.

the brand will remain in time and have to tell us something about the company spirit.

 

visual

Demonstrations are often more effective than lengthy text, its more catchy and easier to

remember.

 

easy-to-understand

Develop content that is engaging and avoid unnecessary. Be focus on the key matters

 

short

20 pages of useful information may be more effective than 50 pages.  

Use templates are more effective.

 

respectful

Understand who will be using the standards and don’t “insult “their intelligence, most of

 the users will be professionals use to work with manuals , be clear but remember

 to who are you preparing the tool for.

 

balanced

Identify the appropriate balance between structure and flexibility.

Too much flexibility results in complete chaos, too much structure results in lifeless

communications.

 

digital

For interim standards, create pdf files that can viewed online, emailed or downloaded and

printed ,the standards can eventually be established as an online identity resource.

 

scalable

Digital files that can be expanded or revised help to establish that identity management isn’t

a static or one time event.

 

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